Strategic alliances - enhancing modularisation

The fund industry is getting modular. In such an environment, process skills are needed in order to integrate external partners efficiently in projects and coordinate them accordingly. Asset managers for example will increasingly use the services of focused providers in order to move functional areas such as sales, marketing, PR, fund administration etc. forward.

Market participants will be part of a network structure where external partners, focussing on the fund industry, can flexibly be involved whenever there is a need to do so. This also means that the universal approach of organic forward and backward integration will gradually lose in importance.

This environment will bring about strategic alliances among interdependent organisations, which seamlessly integrate themselves into the value chain by concentrating on their particular strengths.

Funds@Work itself is involved in several strategic alliances and consults clients accordingly based on a unique and systematically developed market intelligence. We screen potential candidates and also check the potential of appropriate market participants.

As part of the modularization of the industry differentiation, standardisation and strategic alliances are three success factors. As part of our "strategic alliance pillar" we

	offer unique market intelligence
	Screen for potential alliance partners
	look for creation and the feasibility of potential strategic alliances