... is based on a systematic industry model as shown in the following example using the case of an asset management / fund company...
for the last 6-7 years we have been investing roughly 800 man-hours per month in our proprietary model-based screening which in the meantime covers over 10,000 market participants in our core and strategic markets. The sources for our screening are over 1200 publications, hundreds of websites, ad-hoc research measures targeting individual target groups like investors and hundreds of individual interviews in a given year. This way we not only gain deep insights into the change processes in the market place and the needs of relevant target groups but also generate a unique data stream which helps us in anticipating future market trends much better.